Our mission was to create the most effective collagen supplement on the market in the most environmentally sustainable way. Collagen that is good for you and good for the planet.

Our ethos

At Ingenious we are passionate about the power of proven science and making skin health accessible to everyone. Our new-generation collagen supplements use patented technology to ensure maximum absorption of the finest, most sustainably-sourced, bio-available ingredients: marine collagen peptides, hyaluronic acid and natural astaxanthin.

All our ingredients are of highest quality. Our protected collagen is sourced from the skin of free-swimming Tilapia fish. Our multi-molecular hyaluronic acid uses the latest innovation in this space and is 20% more effective than standard HA. All our natural astaxanthin is from micro-algae sourced exclusively from a pristine archipelago in Sweden.

To maintain the potency and purity of our supplements we use zero additives, fillers, binding agents, flow agents or preservatives. As a result our capsules are hand-filled in small batches. All our packaging is fully recyclable using as little plastic as possible. At Ingenious we believe in combining science and sustainability for the wellbeing of our customers and the planet.

100% Recyclable

Sustainably Sourced

in the UK





David Hyland CEng MSc MBA

Founder and Head of Product Development

A business systems consultant specialising in Pharmaceutical R&D, David’s Ingenious journey began with a paper in the Harvard Medical Journal. This paper examined the effect of collagen peptides on arthritis, and as David’s wife was experiencing early signs of arthritis, David’s interest was piqued. He began research into collagen, creating an early  prototype. However, during initial trials it was found that in addition to helping joints, David’s prototype also resulted in glowing skin, reduced wrinkles, shiny hair and stronger nails. Although research on a supplement for joint conditions continued, the focus now moved to skincare. Having met Pupinder Ghatora some years earlier during a consultancy assignment, David and Pupinder created Colltec Laboratories in 2014; launching the Ingenious brand and their first product Ingenious Beauty. Read more about David’s story here.


Founder and CEO

An award-winning pharmacist who has been honoured at 10 Downing Street, Pupinder Ghatora’s interest in the body stems from his own journey. After building up a successful pharmacy, (winning Pharmacist of the Year and his business later being awarded Pharmacy of the Year) Pupinder was regularly invited to consult on large pharmaceutical projects. It was on one of these projects that Pupinder met David Hyland, where they bonded over their shared passion for human biochemistry and decided to collaborate. However, shortly after Pupinder and David Hyland began their Ingenious journey together, Pupinder suffered a potentially life-altering medical emergency. He was taking an early prototype of Ingenious Beauty at the time and credits the incredible power of collagen for speeding up his recovery. Read more about Pupinder’s story here


Director of Science

An Industrial Pharmacist and a Fellow of the Royal Pharmaceutical Society, Professor Martini divides his time between Industry and King’s College London where he is a Visiting Professor in Pharmaceutical Innovation, having held the Chair in Pharmaceutical Innovation at King’s for 5 years. Prior to his tenure in Academia, Professor Martini spent over 17 years at GlaxoSmithKline Pharmaceuticals, Roche Products Ltd. and Shire Pharmaceuticals, working in a variety of Technical, Commercial, Innovation based and Medical Affairs roles, directing groups in the US, Europe and Emerging Markets. Professor Martini is past Chair of the Industrial Pharmacists Group of the Royal Pharmaceutical Society and past President of the European Industrial Pharmacists Group. In 2016, Professor Martini was appointed a Fellow of the European Industrial Pharmacists Group. Read more about Prof. Martini’s story here.

Ingenious Beauty

Patented and proven, Ingenious Beauty’s effective natural ingredients and breakthrough in collagen absorption deliver visibly younger-looking skin.

Ingenious Vegan

Ingenious Vegan uses a 100% plant-based formula to stimulate collagen synthesis and reinvigorate your skin, hair, nails and joints.

Ingenious Active

Reach peak performance. Ingenious Active will enhance your endurance levels, reduce inflammation and improve post-exercise recovery.

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